777 Fleurs Rebrand
Collaborated with flower shop to enhance their business through rebranding. Focus of project was to elevate existing brand tone and personality. The young clients wanted a funky and hip look while still embracing their city roots. Deliverables included brand color palette, font, logo, and secondary designs for merchandise.
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Conceptualized moodboards for client before starting project to determine brand direction and positioning
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Utilized Adobe Fresco and Illustrator to hand-draw most features of updated brand materials.
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Worked with client to establish elevated font, colors, and brand elements to match business vision
Key Points of Project:
Illustration, elevating brand while maintaining existing feel
Social Assets
I created social assets for 777 Fleurs Instagram throughout the year for their various pop-ups, keeping in line with their rebranding.