West Side Yoga Branding

Collaborated with yoga studio to create logo, brand colors, and merchandise. The client wanted a western, modern, and young look for the logo and apparel. Deliverables included brand color palette, logo, and secondary designs for merchandise.

  • Conceptualized moodboards for client before starting project to determine brand direction and positioning

  • Utilized Adobe Fresco and Illustrator to hand-draw most features of updated brand materials.

  • Worked with client to establish elevated colors and design to elevate brand and engage customers

Key Points of Project:

Cohesive merchandise launch, original blend of design influences.

Previous
Previous

777 Fleurs Rebrand